about social media

The Internet is a real medium for exchange and sharing. This can be done through messages, videos, files, photos, music, etc... Nowadays, people exchange information through platforms called social networks or social media. The social media thus brings together all these sites and the way they work. Among the best known are YouTube, Twitter, Facebook, Instagram or rather professional networks such as Viadeo or LinkedIn. Social media is as useful to Internet users who want to share a passion, to those who want to discuss news, as it is to companies who want to recruit new employees, or to brands and websites that will develop their e-reputation.

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For webmarketing, social media has become essential. Social networks allow to develop the brand image and to have a direct exchange with consumers. Moreover, thanks to various marketing operations, a site will be able to increase its notoriety and attract new visitors. The latter will increase the site's traffic, its popularity and therefore its referencing on search engines. All these techniques are grouped together in the referencing dedicated to social networks, the SMO (social media optimization). To sum up, social media, and more precisely the presence on social media, must be an integral part of the communication and development strategy of sites wishing to generate high traffic. It is therefore necessary for a company to take advantage of these millions of social media users and do everything possible to ensure its presence on social networks.