What happens when you comment JUMP on Facebook?

You have seen a photo on Facebook with a bear that threatens a guy standing on a mountain top and you are instructed to comment the photo with the word “Jump” and watch and see what happens?

But you don’t want to do that because you assume that this is bullshit? Or you might even have commented “JUMP” but nothing happens and you don’t get the trick? I suppose you are here because you want to know what really happens if you comment JUMP on Facebook…

Bear and Guy on a mountain

1. Click on photo 2. Comment 'Jump' 3. Watch and see what happens

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OnPage Optimization: What Tools do you use?

Captain OnPage

When it comes to Search Engine Optimization (SEO) there are two main disciplines: OnPage Optimization and OffPage Optimization.

While OffPage basically describes link building and social media activities, OnPage goes along with all criteria that can be improved on the website itself such as crawlability (domain management, redirects, page speed, HTML, meta tags …), information architecture (keyword analysis, wording, landing pages, navigation, internal/external linking, URLs, …) and unique content.

If you know all the OnPage criteria that is relevant for a good ranking (check out the “OnPage Optimization Walkthrough” from searchenginejournal.com and the “Ultimate Guide to OnPage Optimization” from webdesignerledger.com to learn more) you can either optimize your website manually or you let the work be done by a SEO tool that indexes your website and tells you where exactly you need to fix and change something.

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South Africa’s internet landscape thrives and prospers

I know, I know, my last blog post dates back quite a while. And yes, I want to get more active again. So let’s start with a new blog post about interesting statistics regarding the internet usage in South Africa.

A couple of days ago I stumbled upon a website called insightafrica.com which shows insights for the sub-saharan continent (date from 2010/11)

Here are the most interesting findings (click on the images to enlarge):

  • 48 % of all citizens in South Africa ever used the internet (52 % of male population, 44 % of female population)

    Internet Users in South Africa

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Google honours Ludwig Mies van der Rohe, architect of the S.R. Crown Hall

Ludwig Mies van der Rohe

Mies van der Rohe

Today, when we open Google.co.za we don’t see the usual Google banner but the S.R. Crown Hall which is the main building of the College of Architecture, Planning and Design of the Illinois Institute of Technology in Chicago. Behinde the glass front we see the Google characters in its typical colours blue, red, yellow and green.

The Crown Hall was designed by famous german architect Ludwig Mies van der Rohe and was built between 1954 and 1956. The building is counted among the most significant buildings of modern architecture and one of the main works of Mies who would have turned 126 today. The architect died on August 17th of 1969.

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Save the rhinos with Facebook & Co

Rhino Poaching

Although we are living in the 21st century, the bloody and horrifying “work” of brutal poachers is leaving its traces in South African game reserves and recent estimates have shown that by 2015 all rhinos will be wiped out of their natural habitat if people do not start reacting on the increasing number of criminal and hideous poaching acts.

The latest case from the 2nd of March 2012 concerns two rhinos, Themba and Thandiswa, who were left to death with their de-horned bodies in the Eastern Cape Kariega Game Reserve.

Luckily, the two of them were found still alive by veterinarian Dr William Folds who fights for their live since then and sets an example: since the two rhinos have been found, the eager veterinarian uses facebook as a platform to inform and educate others about the misery and struggle of the rhinos and to update a large community about the treatment and progress of their health.

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First Google Plus Pages are online

Finally, the first Google Plus Business Pages are online. Google published the following video earlier today:

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Google Plus for Business: Pages to launch later this year

At the moment Google Plus is only available for private persons. As more and more business owners create private Google+ accounts for their brand, Google now asks them to wait until business pages will be officially launched.

In this context Google Product Manager Christian Oestlien approached business owners and asked them not yet to create profiles for their company or brand. At the moment Google only targets private persons and features for business pages are still in development, Oestlien says. Google will start to test these features with selected companies. If you are interested you can apply for the test of business features here. Google already has started to delete profiles which were not connected to real persons.

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750 Million Facebook Users worldwide, 4.1 million in South Africa

3 month ago we announced that Facebook will soon hit the 4 million user mark in South Africa. At that moment Facebook had 3.904.420 active South African users. But it took longer than expected as you can see in the chart below.

In May 2011, Facebook “only” counted 3.797.180 users in South Africa. But this doesn’t mean that FB users deleted their accounts. If we talk of “users” we always mean “active users” who logged in to Facebook at least once within the last 30 days. We don’t know the exact reason why in May 100.000 less users logged in than in April. Most probably people in South Africa rather enjoyed the last warm days at the beach and on their surfboard than spending their time surfing on the web ­čśë

But finally we can tell that Facebook South Africa has more than 4 million active users:

Facebook Users July 2011 South Africa

User numbers increased by almost 300.000 over the May-July period, pushing the country’s total user base to 4.095.280.

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The Life of a Facebook Photo | Infographic

Pixable, an US based startup that offers sleek social photo creation and categorization tools for Facebook, recently created an infographic which shows what happens when people upload photos to Facebook. Pixable states that more than six billion photos are uploaded to Facebook every month and that this number will further increase.

The infographic describes the life cycle of a photo from its birth to his death on the digital image cemetery:

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How the Beauty Industry leverages Social Media


Social media becomes more and more important. Most big beauty brands already have jumped on the bandwagon and have leveraged social media to engage with customers and prospects and build worthwhile relationships. But how do they integrate their social media strategy into their marketing mix?

First of all you need to ask yourself what your overall aims and objectives are! On her blog Jenni gives a few ideas on how social media can help to meet these aims and maximise activity:

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