Twitter wants to purchase Tweetdeck for $50 million. Tweetdeck is a real-time browser that connects people with their contacts across Twitter, Facebook and other social networks. However, it is mainly used to manage multiple Twitter accounts, Twitter lists and Twitter conversations. The tool provides much more functionality than Twitter’s web client does. Today, more than 10 % of all Tweets are send via Tweetdeck and the market share is growing fast.
Twitter offered a $50 million bid for the UK-based company. The companies are in the advanced stages of negotiations. Back in February, Tweetdeck declined a bid of Ubermedia worth $30 million.
In future, Twitter might use Tweetdeck as a platform to promote sponsored Tweets and other forms of advertisment.