Social media becomes more and more important. Most big beauty brands already have jumped on the bandwagon and have leveraged social media to engage with customers and prospects and build worthwhile relationships. But how do they integrate their social media strategy into their marketing mix? First of all you need to ask yourself what your [...]
There are so many posts on Facebook every day. Your friends write about their activities and emotions. It happens quite often that you think how boring this is and who might care about it. But sometimes there are funny and special characters within the mass of posts. Signs like ♥, ☼, ☎ make the typeface [...]
Recently, I received some mails asking me the same question which is how one can remove the Facebook profile from coming up on Google and other search engines. There is an easy way to delete oneself from Google search. You just have to know how as this function is a little bit hidden in your [...]
As a blogger you need to write new articles on a regular basis. But sometimes your mind just goes blank and you have no idea what to write about. If you want to be successful with your blog you need to cover subjects of interest to your audience. Give answers to the most important questions [...]
Why you should add your blog to Google News. There are two factors which you should know about Google News. First of all, news articles usually appear above the organic search results and therefore attract most clicks. The negative factor is that news articles don’t stay there for a long time. After a short period [...]
Social networks such as Twitter and Facebook are all the rage. Two years ago, people still denounced these services as a gimmick for young people. Nowadays, people from all ages and social stratums discover the new possibilities of online interaction. And more and more companies make use of social networks to promote their products and [...]
Having interaction with your existing and potential clients on your own website gives you a great opportunity to execute your social media strategy on a platform you totally control yourself. You might even argue that your own blog should be the backbone of your social media strategy. You can spread your blogpost through other social [...]
When you’re just getting started in the area of social media, you might get confused on all the different social media platforms out there. Twitter, Facebook, LinkedIn, YouTube and many many more. It’s impossible and quite unnecessary to use them all. You have to pick. It all depends on the goals you want to achieve [...]
