Save the rhinos with Facebook & Co

Rhino Poaching

Although we are living in the 21st century, the bloody and horrifying “work” of brutal poachers is leaving its traces in South African game reserves and recent estimates have shown that by 2015 all rhinos will be wiped out of their natural habitat if people do not start reacting on the increasing number of criminal and hideous poaching acts.

The latest case from the 2nd of March 2012 concerns two rhinos, Themba and Thandiswa, who were left to death with their de-horned bodies in the Eastern Cape Kariega Game Reserve.

Luckily, the two of them were found still alive by veterinarian Dr William Folds who fights for their live since then and sets an example: since the two rhinos have been found, the eager veterinarian uses facebook as a platform to inform and educate others about the misery and struggle of the rhinos and to update a large community about the treatment and progress of their health.

Within a short time, the facebook page has been able to increase its fans from 1000 to 3000 followers with the majority of supporters living in SA, but also international users are following the story and contributing to the “Help Save our Rhino Project” which was initiated as a result of the outpouring sympathy of the community. According to the online marketing manager of Kariega, Lisa Mills, “The suffering of these animals has been made very public and personal. It makes sense that people will want to donate directly to the care of Thandi and Themba.”

But not only the success on facebook kicked in as a surprise. The page analytics as well as the viral reach increased immensely and people started talking about the case and felt touched by the destiny of the two harmed rhinos. Many donations from organisations and private people could have been raised and they currently reach the halfway mark of the estimated healthcare costs which amount to approximately R250,000.

For people who are interested in a more detailed overview on the rhinos, the Kariega blog provides comprehensive texts and insights in the situation and regular video footage updates are made available on youtube for those who prefer moving pictures. The video “United We Stand” (see below) created by the Kariega game rangers has also been widely shared across the network and reached more than 10,000 views within a short period of time.

This case shows that social media cannot only be used for promoting your own business but also raising sympathy and awareness for certain situations and causes. With the ability to reach a huge number of followers and interested supporters, social networks can assist in creating global awareness campaigns and be a powerful medium for those cases that are usually lost in the information overload of the daily news.

via itweb.co.za

What people are looking for:

rhino poaching | 

Support this website and buy your amazon stuff via this link. You pay the same price but we get a small provision which we use in order to pay the server. Thank you for your support!

Are you enjoying the read on Socialmedialogue.com? Subscribe via RSS or E-Mail to get the latest news. Also catch us on Twitter and hook up on Facebook.  /></a></p>
				
			</div><!-- .post -->
									
			<div id=

9 Responses to Save the rhinos with Facebook & Co
  1. Jenny
    March 27, 2012 | 1:50 am

    Sadly Themba passed away Sunday 25th March 2012. It seems like he had found comfort in a watering hole but because of the extensive damage to his leg after his attack, he didn’t have the strength to find his way out. The team, lead by Dr Fowlds, have been a true inspiration… RIP Themba. Thandi will fight on and we can too, by sharing the story even if we already have. I’m sure we can all think of one person we haven’t told, or find another social platform we could share the message on. If we do this we really will be saving Rhinos from this barbaric cruelty.

    • Klaus
      March 27, 2012 | 7:45 am

      Thanks for your (very sad) update, Jenny! R.I.P. Thema. Let’s spread the word and hope that Themba’s death and Thandi’s doom will galvanize an uncompromising global reaction against poaching.

      • Jenny
        March 27, 2012 | 1:31 pm

        Thanks Klaus, I really hope with the use of social media this heartbreaking story will continue to circulate, with the help of compassionate people, until this cruelty is stopped. It’s fantastic to see you’re one of those making a difference to these Rhino by bringing about awareness. I’m sharing your blog on my fb page :-)

  2. e4ma
    June 21, 2012 | 1:20 am

    rip themba.i would share this story on my blog

  3. Hermy
    December 21, 2012 | 9:15 pm

    Rhino killers, nothing but retards.

  4. John Doe
    March 11, 2013 | 10:58 am

    This is so sad. I agree with Hermy, rhino killers are nothing but retards that need to realise that a rhino horn is NOT medicine. No amount of money is worth brutally killing rhinos and putting these wonderful creations through such excruciating pain. We all need to unite with Anti Poaching Units and stand for a worthy cause.

  5. Ms. L. Carmel
    April 2, 2013 | 2:55 pm

    Hi! Lisa Mills,

    I WOULD LOVE To SAVE The RHINOS, And ALL ENDANGERED SPECIES.

    However, I CAN’T DO IT FINANCIALLY. I’M PAYING OFF A HUGH DEBT, THAT WILL PROBALBLE TAKE YEARS TO PAY OFF.
    But I WILL PRAY FOR THE RHINOS, AND ALL ENDANGERED SPECIES! I HOPE YOU UNDERSTAND!
    I WISH YOU THE VERY BEST OF LUCK.

    ALL THE BEST TO YOU,
    MS. L. CARMEL

  6. Levi
    March 17, 2014 | 10:49 pm

    This is so sad. I agree with Hermy, rhino killers are ninohtg but retards that need to realise that a rhino horn is NOT medicine. No amount of money is worth brutally killing rhinos and putting these wonderful creations through such excruciating pain. We all need to unite with Anti Poaching Units and stand for a worthy cause.

Trackbacks/Pingbacks
  1. wi²-Blog @ TU Braunschweig