When it comes to Search Engine Optimization (SEO) there are two main disciplines: OnPage Optimization and OffPage Optimization.
While OffPage basically describes link building and social media activities, OnPage goes along with all criteria that can be improved on the website itself such as crawlability (domain management, redirects, page speed, HTML, meta tags …), information architecture (keyword analysis, wording, landing pages, navigation, internal/external linking, URLs, …) and unique content.
If you know all the OnPage criteria that is relevant for a good ranking (check out the “OnPage Optimization Walkthrough” from searchenginejournal.com and the “Ultimate Guide to OnPage Optimization” from webdesignerledger.com to learn more) you can either optimize your website manually or you let the work be done by a SEO tool that indexes your website and tells you where exactly you need to fix and change something.
Why I blog about this? There is a new tool available called Captain OnPage which is developed by the german SEO company Tandler.Doerje.Partner. The tool indexes your website and superhero Captain OnPage and his congenial partner Prof. Mario Serpino
tell you exactly what you should work on in order to optimize your website for better search engine rankings.
I have not tried this tool myself yet. But I would like to because other online marketers seem to be very enthusiastic about onpage.org as you can read here, here or here (unfortunately the reviews are only in german). So I am really keen to check Captain OnPage out and improve my websites for better rankings.
Lucky for me that seo-united.de holds a raffle for a 6-months full account of Captain OnPage. The only thing you have to do is to write an article about the tool. So here it is and I hope that the good luck fairy keeps her fingers crossed for me.
But I also have a questions for my readers. What tools do you use to optimize your website for search engines?