Google Plus for Business: Pages to launch later this year

At the moment Google Plus is only available for private persons. As more and more business owners create private Google+ accounts for their brand, Google now asks them to wait until business pages will be officially launched.

In this context Google Product Manager Christian Oestlien approached business owners and asked them not yet to create profiles for their company or brand. At the moment Google only targets private persons and features for business pages are still in development, Oestlien says. Google will start to test these features with selected companies. If you are interested you can apply for the test of business features here. Google already has started to delete profiles which were not connected to real persons.

How Business Pages could look like

Google recently published a screenshot which shows how a business page could look like. In comparison to Facebook Pages Google+ Pages not only list fans but also employees and management. There will be a functionality to verify business ownership so that fans can be sure that they are really interacting with the original.

Also it will be possible to add more than one location of business by integrating Google Maps and Places. Companies can use Google Offers to include special offers for their fans and customers. The last will be able to use Sparks as a tool to keep up to date in terms of news relating to the brand.

Oestlien also announces that business pages will be able to integrate Google Analytics and Google Adwords.

Google Plus Business Page

Business Page Concept: How a Starbucks Page could look like on Google Plus

Meeting and more: Google Plus business features

The Google Plus source code reveals some secrets in terms of new features that might become very interesting for businesses. Thanks to Florian Rohrweck who has brought this to light.

Google Meeting: There will be a “business hangout” for meetings that allows companies to organise, record and archive phone, text and video conferences with up to 10 people. Attendants can be invited via Google Calendar, eMail and Google Chat.

Google Screencast: With the Screencast functionality it will be possible to record the computer screen output and to share it with others so that participants can show or demonstrate things on their computer.

Google Whiteboard: The implementation of Google Docs makes it easy to present, create and share documents during a meeting. Meeting attendants will be able to make notes on a virtual “whiteboard” whose content can be shared with others via Google+ or email.

Google endavours to create the ulitmate online tool for meetings. Google meetings could become a powerful alternative to commercial products which allow companies to hold meetings outside of real offices. This could become very interesting and beneficial not only for international businesses that rely on bridging large distances for real life meetings but also for freelancers and employees who work in home offices.

What people are looking for:

google plus for business | 

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50 Responses to Google Plus for Business: Pages to launch later this year
  1. Chris Adams
    July 10, 2011 | 6:19 am

    Interestingly, Google+ HAS to start with getting individual consumers before businesses, because what power does Google+ give businesses if Google+ doesn’t first have individual consumers for those businesses to advertise to?

    My question is once Google+ has acquired enough individual consumers to show businesses value in creating Google+ profile pages, what will Google+ offer businesses for their Google+ Business profile page?

    Facebook’s “Fan page” is hands down, AWESOME. Most businesses don’t know this yet, but you can do SO MUCH with your business fan page on Facebook… MUCH more than you can do on your personal Facebook page! Businesses can have tabs created on their Facebook fan page that have CUSTOM GRAPHICS, and within those graphics businesses can have invaluable FEATURE RICH CONTENT. Features such as mailing list sign-up forms, embedded YouTube and Vimeo videos, embedded Soundcloud players, shopping carts, Twitter and Blog feeds, and much more.

    To learn more about how this can be done on Facebook, check out the Kgraphik™ fan page on Facebook and learn about Kgraphik’s new service rolling out this week called Twitbook™. Here’s the link:

    make sure and click all the tabs on the left!

    What Kgraphik™ is offering businesses, groups, organizations, artists, musicians, products, services, etc on Facebook fan pages is all done through the use of APPLICATIONS installed on Facebook profiles…..

    So will Google+ offer the ability to do the same things? Will Google+ allow businesses the ability to install all the same apps on their Google+ profile pages? I can only assume they would absolutely have to if they want to take over the social media market, making Google+ the new Facebook and Facebook the new Myspace.

    • Klaus
      July 10, 2011 | 12:58 pm

      Thanks for your comment, Chris! I am pretty sure that Google will not do things by halves and offer similiar features and applications if not even better.

  2. Jack
    July 20, 2011 | 7:37 pm

    Any word on when Google will unveil the business/organization pages? Got us set up on twitter/FB – don’t want to miss out on this too. thanks.

    • Klaus
      July 20, 2011 | 8:50 pm

      Hi Jack,

      unfortunately Google has not announced a date for the launch of the business pages yet. Last Friday Google closed the application for the test phase. Christian Oestlien, Dennis Troper (product manager for business profiles) and their team are in the process of selecting a diverse set of business partners for the test period. They will be communicating with these partners within this week, and will let the world know who they are soon thereafter. Oestlien also says that they will continue to be very proactive in communicating with everyone around their plans for businesses and that the interest has got them very focused on accelerating the development plans (read the original post here:

      If you don’t want to miss the start of the Google+ business pages you might want to follow us on Twitter and/or our Facebook page to keep yourself up-to-date in terms of Google Plus (business pages).

  3. stephanie
    July 22, 2011 | 1:08 pm

    Can you email me when this is availble for business pages :) Thanks

    • Klaus
      July 22, 2011 | 1:12 pm

      Hi Stephanie,

      just subscribe to this blog and you will get an email as soon as the business pages are available.

  4. Rishabh Dev
    July 23, 2011 | 10:15 pm

    Here’s how you can create a business fan page on Google+ right away without being kicked out! –

  5. Geld
    July 26, 2011 | 4:16 am

    Good news from Google Plus. but whether its use will be as easy as facebook page? we just try it. thanks for share: D

  6. steve
    July 26, 2011 | 5:28 am

    nice article, when it comes to Google Plus and social networking in general, the people will decide. lol

  7. Anthony Paluzzi
    August 5, 2011 | 1:34 am

    I’m very interested in testing Google+ for business. Anyone have any info on how to get into the beta testing for the product.


  8. Mom Blog
    August 8, 2011 | 9:06 pm

    I would love to have a google plus page for my business. Hoping they launch it soon.

  9. Ramon Thomas
    August 9, 2011 | 8:14 am

    I wonder its a great opportunity to spread the business

  10. seomaster440
    August 9, 2011 | 8:36 pm

    Promoting google+ votes is becoming a very hot business. Using these types of services could have negative or positive affects on SEO.
    We just have to see how google treats them. Will be interesting to see how this evolves over the next few months.

  11. San
    August 20, 2011 | 2:51 pm

    Eagerly waiting for it..

  12. Randeep
    August 23, 2011 | 5:21 am

    I will wait….

  13. Johny
    August 24, 2011 | 6:01 am

    This is really great news! I can’t wait when Google plus page will come up. Google plus is really getting big!

  14. Dude
    September 6, 2011 | 11:29 pm

    The Google screencast sounds like an amazing addition. There are already programs that allow you to do this, but to have it packaged in such a business friendly network is very neat. Google meeting is the exact same thing as a “Google Hangout”, I guess they just changed the name for the business pages of Google+? Anyways, this is a great addition to Google +, and its about time they released something more oriented towards business. As of right now, they are losing horribly in that department to Facebook.

  15. Craig Schwartz
    September 12, 2011 | 7:09 pm

    Interested in testing the business product, if you feel it can fit a true startup mode company.

    • Klaus
      September 13, 2011 | 7:06 am

      Hello Craig,

      unfortunately, the application for the test project is already closed. You will have to wait until Google launches business pages for everyone.

  16. Ryan Lallier
    September 26, 2011 | 6:02 pm

    I would consider replacing our website with a Google + page if I could point our domain to it. Well…maybe. Awesome idea and can’t wait to use it!

  17. Dallas
    September 27, 2011 | 6:22 pm

    I am really excited about google plus for businesses! We currently use google apps and love it but there’s just one piece missing… social media presence.

    I love everything google and am confident your team will deliver an amazing product.

  18. Doug Ison
    September 29, 2011 | 12:26 am

    I cannot wait to have Google business pages. FB setup is one sick experience, very convoluted to say the least. Hopefully Google will make it much more intuitive and will totally crush FB with that feature alone. Already I love the experience :) G+

  19. brandon
    October 1, 2011 | 2:51 am

    Why do I see Facebook under links in that image?! Isn’t Facebook trying to block Google+?

  20. Daniel Nielsen
    October 7, 2011 | 10:27 pm

    Thanks for the heads up, I am also looking forward to Google Plus pages will be launched. I hope they will have high ranking aswell… Heard anything about that?

  21. escort
    October 9, 2011 | 9:03 pm

    That is great! Hope they launch that soon! Any kind of business? Yes?

  22. Jamie
    October 29, 2011 | 7:22 pm

    I can not wait for google plus for businesses to become available. Facebook is not working and their customer support team stinks! Patiently waiting for you to launch!! Hope its soon!

  23. Ricardo
    February 24, 2012 | 9:22 pm

    As things are going now, google plus has left much to be desired. There’s no way they can take that market away from facebook. I wish they could but they can’t, sadly..

  24. matias molina
    March 2, 2012 | 12:28 am

    i got
    but i need to change to business name, and not my personal name.

  25. McKenzie
    March 2, 2012 | 8:09 pm

    Is there any word on when they are going to launch pages for business. I don’t have much need for it socially but I do business wise.

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