Facebook published a new white paper which describes best practices for reaching your businesses objectives on Facebook. The 14 pages long pdf-file contains among others:
• A short illustration of the Facebook ecosystem and the approach with marketing projects
• Five guiding principles that help you to market your business
It also give insights for the following marketing objectives:
• Foster product development and innovation
• Generate awareness
• Drive preference and differentiation
• Increase traffic and sales
• Build loyalty and deepen relationships
• Amplify recommendation and word of mouth
• Gain insights
At the last page, the white paper provides a comprehensive link list for helpful Facebook resources.
You can download the guide by clicking on this link.
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