Category Archives: Word of Mouth

Make your products come alive

The influence of word of mouth is as important as ever and shouldn’t be underestimated by companies. It is a very simple calculation: Most purchases are highly influenced by personal recommendations, reviews and positive mentions in the social web (forums, blogs, facebook, twitter, …). Advertising in classic media like radio, tv or newspapers pale in […]

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How to turn complainers into brand advocates

A brand advocate is characterized by his favourable perceptions of a brand. The brand advocate will talk favourably about your brand to their acquintances and help generate awareness of your brand and even influence purchase intent. And there is a way to turn complainers into brand advocates. You may wonder how you can actually do […]

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