About

Socialmedialogue is a made-up word
for the combination of the three terms ‘Social Media’, ‘Me’ and ‘Dialogue’.

Social Media only works by leveraging a dialogue between ‘Me’ and somebody else. Somebody else, in this case, is a company or a brand which wants to start getting envolved with social media. ‘Me’ is a general customer like ‘you’ and ‘me’. These companies have to learn that the social web only works by turning the traditional marketing monologue into a dialogue with their customers and prospects! Only by doing so, they will be able to build worthwhile relationships. This blog helps them to do it the right way!

Socialmedialogue.com is a project of CapeCoders Web Engineers. The company was founded in 2007 by the Web Professional and present-day CEO Claus Lauter. Since 1995 Claus Lauter has implemented large web projects for international companies such as Johnson & Johnson’s. Furthermore he has established a company called “Meeting Manager GmbH” in Hamburg and has worked as a freelancer in the field of web-based software applications. During this time he has realized projects for Aldi, Dresdner Bank, MAN Roland, HDI Versicherungen, Panasonic and many other enterprises.

From 2007 – 2009 CapeCoders Web Engineers has specialized in the development of websites and web applications for small and medium sized enterprises in South Africa. As part of a holistic concept CapeCoders also allocated services in the field of search engine marketing and search engine optimization for various projects.

Since early 2010, CapeCoders Web Engineers focuses on the subject of social media marketing and blog marketing. The division is headed by Klaus Lampen. He holds a graduate of the University of Applied Sciences Darmstadt with a diploma in Information Science and worked among others for the ‘Deutsche Telekom’ as an in-house SEO. Due to the extensive knowledge and long lasting experience of the management team and an effective assignment of the employees, CapeCoders can offer innovative solutions for all your online marketing needs such as search engine optimization, search engine advertising, traffic generation, copywriting services and social media marketing for businesses of all sizes. Please contact us for a free initial consultation in the field of social media and online marketing and let’s see how we can work together! We look forward to hearing from you.

For more information please visit our company website: capecoders.net

The Authors

Socialmedialogue.com is published by Claus & Klaus & Nico

claus klaus nico

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CapeCoders Web Engineers CC
Graphic Centre, 2nd floor
199 Loop Street
Cape Town 8001
South Africa
+27 (0)21 424 2460